Luxury
Premium Charcoal Manufacturer for Your Brand
Who We Are
Leading Provider of Premium Hookah Charcoal
Established from a small workshop in West Sulawesi, HSA SUL-BAR INDONESIA has grown into a reliable global supplier, overcoming early challenges to establish a strong foundation of quality and service.
Founded by Mr. Sudirman, HSA SUL-BAR INDONESIA is driven by a commitment to excellence and innovation. Our dedicated team consistently works to set new standards in the industry while ensuring product integrity.
With a strong focus on quality and sustainability, our premium charcoal is designed to provide a clean, smooth burn, enhancing the shisha experience. We are proud to collaborate with renowned brands across the Middle East, Europe, and beyond, delivering high-quality products in every shipment.

Our Mission
At HSA SUL-BAR INDONESIA, our mission is to provide premium coconut charcoal that ensures a smooth, clean burn, enhancing the overall shisha experience. We are dedicated to maintaining the highest standards of quality, sustainability, and efficiency, while contributing positively to the environment and local communities.”
Our Vision
We aim to be the preferred supplier of premium coconut charcoal for lounges and distributors, offering consistently high-quality products that enhance the shisha experience. Our goal is to set new standards for excellence and reliability in the industry.


Company Milestones
The Journey of HSA SUL-BAR INDONESIA
The Journey of HSA SUL-BAR INDONESIA
What began as a small-scale charcoal production in West Sulawesi has grown into a professional, export-ready operation trusted by brands across the globe. At HSA SUL-BAR INDONESIA, we believe that our success is driven by our dedicated team, whose commitment to quality and consistency ensures that every briquette meets the highest standards.
This transformation reflects our commitment to operational excellence and our vision of providing premium shisha charcoal to partners worldwide. From local production to global supply, we’re building a reputation for quality and reliability, one shipment at a time.